Privacy Policy

Last Updated: 05.11.2025

Feisty Activewear Limited (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase from www.befeisty.com (the “Website”).

1. Information We Collect

Category of Data

Examples

Purpose of Collection

Legal Basis

Identity Information

Name, email address

To process orders, verify identity, and communicate with you

Contract

Contact Information

Billing/shipping address, phone number

To deliver products, handle returns, provide support

Contract

Payment Information

Card details (processed by Shopify Payments or third-party providers)

To process payments securely

Contract / Legal Obligation

Account & Marketing Data

Email preferences, purchase history

To send marketing (if opted-in), personalise offers

Consent / Legitimate Interest

Technical Information

IP address, device info, browser type

To improve site security and functionality

Legitimate Interest

Usage Data

Pages visited, time spent, clicks (via Google Analytics)

To analyse performance and improve customer experience

Consent

 

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate with you regarding purchases, returns, or customer service inquiries

  • Send marketing updates (only if you opt-in)

  • Improve our website and your shopping experience

  • Comply with legal obligations

3. Sharing Your Information

We do not sell your personal data. We may share your information with:

  • Shopify, our store host and e-commerce platform. Please see Shopify Consumer Privacy Policy.

  • Google Analytics, to analyse site traffic. Please see Google Privacy Policy.

  • Service providers (couriers, payment processors, IT support)

  • Legal authorities (if required by law or to protect against fraud/illegal activity)

4. Data Retention

We retain your personal information for the length of time you have an ongoing relationship with us e.g., for as long as you have an account with us or keep using our service such as:

  • Order and returns fulfilment

  • Customer service

  • Account modification or deletion 

We will also retain your personal information for as long as is required to comply with legal, regulatory or tax obligations.

You may request deletion of your data at any time (see Section 7).

5. Security of Your Information

We use industry-standard security measures, including:

  • SSL encryption

  • Encrypted payment processing (we never store your card details)

  • Restricted access to personal data

6. Cookies & Tracking

A cookie is a small amount of information that is downloaded to your device when you visit certain websites. Our website is hosted on Shopify, our e-commerce platform and Shopify uses cookies to provide a smoother shopping experience. We also use Google Analytics to analyse traffic to our website. The details and purposes of these cookies are in the Shopify Cookie Policy and Google [Analytics] Cookie Information and include:

  • Authenticating users, preventing fraud and protecting users as they use the website;

  • Storing technical data needed to play back video and audio content;

  • Storing user preferences and maintaining information relating to a user’s session, such as the content of a shopping cart;

  • Understanding how users interact with the website which provides insights that allow for improvement and building better features; etc.

You can opt-out of having your site activity available to Google Analytics. Please see how to in the Google Analytics Opt-Out guide.

7. Your Rights (GDPR & UK Data Protection)

As a UK/EU customer, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to processing or restrict its use

  • Withdraw consent at any time (e.g., marketing emails)

  • In the unlikely event we are unable to resolve a privacy issue for you, you can lodge a complaint with the Information Commissioner’s Office (www.ico.org.uk), the UK data protection regulator.

To exercise your rights, please contact us at: privacy@befeisty.com

In certain circumstances, these rights may be limited, such as if you ask us to delete information which we are required to hold by law, or if we have a compelling reason to keep it. If we do keep your data, then we will let you know and then only use your information for those limited circumstances. Please be aware that you may be unable to use our site if you want us to stop processing your personal data.

You may also adjust your preferences at any time using our Cookie Banner / Manage Settings tool. By continuing to use our Website, you consent to our use of cookies in accordance with this Cookie Policy.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

9. Children’s Privacy

Our Website is not directed to individuals under the age of 16.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make changes, we will inform you by revising the date at the top of this Privacy Policy.

11. Contact Us

If you have any questions relating to this privacy policy, please contact Feisty Activewear via the following:

Email: privacy@befeisty.com
Post: 3rd Floor, 86-90 Paul Street, London. EC2A 4NE